Her Rack Case Study
FASHION & RETAIL STORE
Location: Melbourne
Industry: Fashion & Retail
Instagram: @herrackaus
Website: herrack.net
THE BRAND
Located in the heart of Northcote, Her Rack is a rent-a-rack preloved clothing store with a twist. More than just a retail space, it functions like a curated mini market, offering everyday people the chance to sell their wardrobes in a fun, supportive, and stylish environment.
With a rotating mix of styles and sellers, Her Rack brings together community, sustainability, and self-expression, all under one roof.
The Vision Behind the Neon
As a space built on individuality and creative expression, it was only fitting for Her Rack to add a neon sign that matched its vibe: vibrant, warm, and welcoming.
"Unrivaled Neon signs helped to add mood and character to our space and tie in with our branding."
The custom design became more than just a branding element. It helped set the tone for the in-store experience and added that cosy, camera-ready charm that customers love.
The Impact
"The neon sign makes our store cute and cosy! Staff and customers love it!" - Kim (Owner of Her Rack)
Whether it’s lighting up the 'Vintage' section of the store or catching your attention from outside, the neon brings personality to the space, helping Her Rack stand out while staying true to its laid-back, community-first feel.
It was a pleasant experience. The process was easy and timely. They keep us updated throughout the whole process. The price was reasonable too. We highly recommend unrivaled neon.
LIGHT UP YOUR RETAIL STORE WITH A CUSTOM UNRIVALED NEON™ SIGN
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OUR CUSTOMERS LOVE US
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Unrivaled Neon were fantastic to deal with. Their communication was excellent, they were very generous with pricing, and the neon sign I received exceeded all expectations. I love their packaging and personal note in the box too! Thanks so much!
Google Review
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Amazing experience with Unrivaled Neon. They went above and beyond to help me get make the sign I've dreamed of for our wedding. Seamless communication and delivery all within a month. Incredibly pleased with the final product and would recommend these guys to anyone!
Google Review
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I was struggling with price and location... Unrivaled Neon was great, super responsive... My sign turned out amazing, and we even had to hold our delivery date. Finishing touch was a handwritten letter. I'm a very happy customer!
Google Review
⭐⭐⭐⭐⭐
Unrivaled Neon made it so easy to order. There was no chance of miscommunication... kept me well informed... packaging was perfect. Highly recommend Unrivaled Neon to anyone wanting a neon sign.
Trustpilot Review
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Love love love our custom light from Unrivaled Neon! Stunning wedding décor and now hangs in our living room. Great price and fast turnaround. Thanks guys!
Trustpilot Review
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Unrivaled Neon has been a great experience. Staff were amazing and always updated me throughout the process. The sign turned out just the way we wanted.
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WHAT COMES WITH MY CUSTOM NEON SIGN?
- Power Supply Unit & Power Cable
- Screw set for installation
- Remote Control (Dimmer)
- Receiver
